In 2024, 1.9 million UK households struggled to afford broadband internet. Low-income people are twice as likely to be offline.  In an online world, digital poverty intensifies financial struggle. GiffGaff is launching #giffalittlegetalittle – Our members can donate unused mobile data and we’ll give them a credit on their plan. At GiffGaff, we know there’s no better feeling than to #giffalittlegetalittle.